Online to Offline Phone Tracking Attribution
The all-in-one analytics platform that makes your marketing life easier
Server attribution that’s compliant
See the clicks that convert and those that don’t for every channel, keyword and creative. Whether they convert online or offline, across multiple stages of your funnel, across the lifetime value of the customer, you’ll know what’s happening.
Call tracking with intelligence as standard
Just because your sales journey goes offline doesn’t mean you can’t track and measure the revenue from it. Every call contains signals, Automated Analytics can find them and report them to you.
Conversational Intelligence tuned to your business
Our proprietary AI model analyses telephone calls, whether inbound or outbound, providing a structured analysis of your customer conversations. That analysis is tuned to understand the information that is important to your business.
Comprehensive ROI, no assumptions
By then integrating to your CRM system or e-Commerce platforms, you can understand the value of each of those transactions to keywords, building you a comprehensive view of ROI.
Operation Improvement
It doesn’t stop there, by having such an in depth, end to end view of your sales funnel, Automated Analytics doesn’t just report on that data, it will help you identify opportunities to improve your funnel from a process perspective.
Multi-location analytics
Empower your area and regional managers with multi-site analytics detailing branch and depot KPI’s to drive performance locally.
We have multiple platforms telling us different results – we just wanted an end-to-end view of the customer. Automated Analytics helped us double our website sales in 3-months. We finally had one single view of the customer journey, so could easily see where we could spend our marketing budget to get more sales.
Alastair Donson, Dyno-Rod
It’s simple to get started
Easy Integration
Easy to install Tag Manager Modules, Call Tracking plugins and CRM systems with support for custom integrations.
Guided onboarding
We offer onboarding support with a dedicated Customer Support Manager to ensure your launch with us is success and delivers the ROI you need.
Free Customer Support
You’ll be assigned a business analyst who will help you understand the data and work with you on recommendations based on the attribution data.
Frequently asked questions
Absolutely. Before we evolved to add e-commerce, CRMs and booking forms, call tracking was our core business. If 50–70% of your conversions happen over the phone (like many of our clients in home services, insurance, and automotive), we track the source of every call back to the exact keyword, campaign, or channel that drove it. Our AI then tells you whether that call was a sale, booking, complaint or service issue, so you can optimise spend on what actually converts. not just what rings the phone.
Every inbound and outbound call is recorded and transcribed in real time using our own models, which beat the major commercial models on word error rate. The AI then categorises the call (sale, lead, complaint, customer service, wrong number, etc.), extracts key details like product interest or quoted value, and surfaces it in your dashboard within minutes. You’re not sampling… every single call is analysed.
Basic call trackers count calls; we tell you what happened on them and what they were worth. Our AI transcription is more accurate and costs less, we integrate deeply with CRMs to pull actual revenue (so attribution is based on closed deals, not just call volume), and we track across the full digital + offline journey rather than just the call itself. For most of our clients, the CRM revenue tie-back is the deciding factor.
We’re GDPR-compliant by design. Call recordings are stored securely in the UK/EU, retention is configurable, and we provide standard call-recording disclosure scripts you can use on your IVR or live answer. Transcripts can be redacted automatically for sensitive data (card numbers, health information) before they’re surfaced in the dashboard. We can also support on-request data deletion to meet subject access requirements.
Yes, and this is where most of the real money is found. We connect to your CRM (Salesforce, HubSpot or Dynamics 365) and follow each lead through to closed-won, then push that revenue back to the original marketing source, even if it took 60 or 90 days to close. That same data is fed to Google Ads and Microsoft Ads as offline conversions, which dramatically improves Smart Bidding for considered, longer-cycle purchases.
More than people expect. The same call recordings and transcripts that drive marketing attribution are gold for operations. Team leaders use them to identify training opportunities, spot agents who are losing winnable calls, monitor scripting compliance, and benchmark conversion rates across the team. Several of our clients now use Automated Analytics as their primary call-coaching tool alongside the marketing reporting.