Event Ticket Sales Attribution
The all-in-one analytics platform that makes your marketing life easier
Server attribution that’s compliant
See the clicks that convert and those that don’t for every channel, keyword and creative. Whether they convert online or offline, across multiple stages of your funnel, across the lifetime value of the customer, you’ll know what’s happening.
Tracking the customer record, not just session data
By tracking the customer record, Automated Analytics can track the lifetime value of the customer through numerous interactions and orders.
Conversion Intelligence tuned to your business
Our proprietary AI model analyses your data, providing a structured overview of your customer conversions. That analysis is tuned to understand the information that is important to your business.
Comprehensive ROI, no assumptions
By then integrating to your CRM system or ticketing platforms, you can understand the value of each of those transactions to keyword and creative, building you a comprehensive view of ROI.
Operation Improvement
It doesn’t stop there, by having such an in depth, end to end view of your sales funnel, Automated Analytics doesn’t just report on that data, it will help you identify opportunities to improve your funnel from a process perspective.
We could see using Facebook’s own attribution, it wasn’t counting all the sales we were getting for our events. By using the Automated Analytics platform we were able to increase ticket sales by 66% and reduce our costs by 18%.
Lance Garden, Garden Brothers
It’s simple to get started
Easy Integration
Easy to install Tag Manager Modules, Call Tracking plugins and CRM systems with support for custom integrations.
Guided onboarding
We offer onboarding support with a dedicated Customer Support Manager to ensure your launch with us is success and delivers the ROI you need.
Free Customer Support
You’ll be assigned a business analyst who will help you understand the data and work with you on recommendations based on the attribution data.
Frequently asked questions
Event ticketing has some of the messiest attribution out there. Buyers research across weeks, ticketing happens on a third-party platform, and one campaign often promotes multiple shows. We unify all of that. Whether tickets are sold through your own engine or via a site such as Ticket Socket (US) we tie each booking back to the campaign, channel, or affiliate that drove it, and we hand the conversions back to your ad platforms in real time. We’re adding Ticketing platforms all the time!
Yes. Our infrastructure is built to absorb traffic spikes. Sale moments, last-minute weekend pushes, viral social moments, without dropping conversions. Because we’re capturing data server-side and updating every four minutes, you get accurate sales attribution while the rush is still happening, not the morning after when budget decisions are too late to make.
Yes. A single campaign (say, a venue’s seasonal brand push or a festival’s lineup announcement) often drives ticket sales across dozens of shows. We handle multi-event attribution properly: you can see total revenue per campaign, per event, per night, and per ticket type and split out which shows benefited most from a given creative or channel.
That’s a common edge case in ticketing. We attribute based on the purchaser, the person who clicked the ad and completed ticket checkout, rather than the attendee, so group bookings and gift purchases are correctly tied back to the campaign that drove the buyer. If you want to layer on attendee data later (for example, post-event surveys), that can be analysed separately without disrupting the marketing attribution.
If your ticketing or POS system exposes that data, yes. We can ingest secondary spend (merchandise, food and beverage, VIP upgrades, parking) and tie it back to the original acquisition source. That’s especially valuable for venues and festivals where ticket margin is thin but on-site spend is significant, the channels that look unprofitable on ticket revenue alone often look very different once total customer value is factored in.