Attribution Solved
Trusted by the world’s most trusted companies
“We believe AI exists to speed up data processing that go beyond the capabilities of individuals. This isn’t about replacing people, or jobs, it’s about taking advantage of a means to the end of efficiently and accurately analysing and processing vast swathes of data in real-time.”
Mark Taylor, Chief Executive Officer at Automated Analytics
Why you need Automated Analytics
Automated Analytics connects three levels of data that most platforms treat as separate, to give you a complete end-to-end view of the customer journey.
By tracking back to the customer record, Automated Analytics is not limited to session data for complex sales journeys. Both revenue and click journeys are appended to customers’ records with ease.
Before
After
The all-in-one analytics platform that makes your marketing life easier
Server attribution that’s compliant
See the clicks that convert and those that don’t for every channel, keyword and creative. Whether they convert online or offline, across multiple stages of your funnel, across the lifetime value of the customer, you’ll know what’s happening.
Call tracking with intelligence as standard
Just because your sales journey goes offline doesn’t mean you can’t track and measure the revenue from it. Every call contains signals, Automated Analytics can find them and report them to you.
eCommerce attribution that’s built for complex sales
Do your clients book online and you confirm the sale over the phone? Or they order a sample and then place a full order at a later time? Automated Analytics tracks the customer record, meaning your attribution isn’t limited by a single data session.
Ad creative to event ticket sale tracking
Don’t let the limitations of media owner attribution reports stop your growth. See the real results your marketing is getting, without the bias.
It’s simple to get started
Easy Integration
Easy to install Tag Manager Modules, Call Tracking plugins and CRM systems with support for custom integrations.
Guided onboarding
We offer onboarding support with a dedicated Customer Support Manager to ensure your launch with us is success and delivers the ROI you need.
Free Customer Support
You’ll be assigned a business analyst who will help you understand the data and work with you on recommendations based on the attribution data.
Stay up to date on our journey
Frequently asked questions
Automated Analytics is an AI-powered platform that integrates to digital media/ad platforms and connects your online digital media activity to real-world outcomes including phone calls, form fills, bookings, ticket sales, e-commerce orders, and revenue. We analyse 100% of your customer interactions to show you which campaigns, keywords, and channels are actually driving sales (not just clicks), so you can spend smarter and reduce wasted budget. We feed those conversions back into ad platforms like Google Ads and Microsoft Ads, which improves your CPA over time. There’s also a layer of value for operational leaders, who can use call analysis, recordings and transcripts to optimise how their inbound and outbound teams operate.
We work best with businesses that use digital media to attract customers and then transact via phones, online checkouts, e-Commerce, online booking engines, or ticketing systems. Those businesses often struggle to stitch that data together accurately. Our most common verticals are home services, healthcare, insurance brokers, travel, estate agents, recruitment, automotive, hospitality, and event/ticketing operators. Don’t worry if you’re not in one of those, it’s less about the vertical and more about the complexity of your customer journey, and how much value you want to get out of your marketing spend.
Whilst we don’t position ourselves as such, we’re effectively an AI-powered middleware layer for marketing that plugs into your existing tech stack including CRMs (Salesforce, HubSpot, Dynamics 365), phone systems, ad platforms (Google Ads, Meta, Bing/Microsoft), e-commerce platforms (Shopify, Amazon), ticketing engines, and booking systems. If we don’t already integrate to something you use, fear not, lets chat and see if its something we can add to the platform.
You don’t need to replace anything. We integrate through Google Tag Manager, server-side endpoints, and direct APIs to give you a unified view of performance.
Most clients are implemented in around 2 weeks and start seeing actionable insights within the first few weeks. The platform updates every four minutes, so you get near real-time visibility into outcomes, campaign performance, and conversion trends. We have a dedicated onboarding team, and Pro-plan customers get an Account Manager from day one who’ll get to know your business and act as an extra part of your analysis team. Clients like Dyno-Rod doubled their online revenue within three months by optimising spend based on our insights.
Google Analytics typically only captures 20–50% of user data because of cookie consent issues and doesn’t track offline conversions at all. We use server-side attribution to capture 100% of user journeys, even before cookies are accepted and we track across multiple domains (like a main site and a separate booking or checkout engine). We then tie real revenue, not just clicks, back to the marketing source. And because the ad landscape is shifting (Reuters recently reported Microsoft is on track to overtake Google in ad revenues in 2026), we give you un-biased reporting across every platform, not just one.
We built our own. Working with academia is a core part of our strategy, and we develop tools specifically aimed at the problems our customers actually face. Our AI can beat the largest models on the market on word error rate, and it analyses 100% of your customer interactions in real time; every call, form fill, and chat is recorded, transcribed, and categorised within minutes, automatically identifying whether it’s a sale, inquiry, complaint, or service issue. So you’re not sampling 1–2% of calls manually, you’re getting complete visibility, updated constantly.