C360 (formerly Call 360) – Analyse your Call Data
C360 gives every team the insights they need from the calls that matter most
Call attribution and marketing insight
Understand exactly which campaigns are driving high-value calls and conversions. Connect every phone call back to its point of origin (such as PPC, social, email, and SEO) so you can invest with accuracy.
Real-time transcription & call outcomes
Our AI engine transcribes and analyses calls in real time, identifying the outcome (e.g. sale, enquiry, complaint) with up to 90% accuracy. No manual listening required.
Seamless integration for your teams
C360 integrates into your existing workflow for end-to-end visibility into the customer experience. We connect through API to the tools you already use and know. Whether you’re rolling out a multi-channel campaign or serving a sales team, C360 gives you one view of performance.
Conversation categorisation
With advanced natural language processing, C360 automatically categorises calls into 14+ different types so your teams can finally know what’s actually happening.
Compliance monitoring
Ensure your team is saying the right things, the right way. C360 automatically checks calls against your compliance requirements, helping you stay protected, without time-consuming audits.
We have multiple platforms telling us different results – we just wanted an end-to-end view of the customer. Automated Analytics helped us double our website sales in 3-months. We finally had one single view of the customer journey, so could easily see where we could spend our marketing budget to get more sales.
Alastair Donson, Dyno-Rod
It’s simple to get started
Easy Integration
Easy to install Tag Manager Modules, Call Tracking plugins and CRM systems with support for custom integrations.
Guided onboarding
We offer onboarding support with a dedicated Customer Support Manager to ensure your launch with us is success and delivers the ROI you need.
Free Customer Support
You’ll be assigned a business analyst who will help you understand the data and work with you on recommendations based on the attribution data.
Frequently asked questions
Event ticketing has some of the messiest attribution out there. Buyers research across weeks, ticketing happens on a third-party platform, and one campaign often promotes multiple shows. We unify all of that. Whether tickets are sold through your own engine or via a site such as Ticket Socket (US) we tie each booking back to the campaign, channel, or affiliate that drove it, and we hand the conversions back to your ad platforms in real time. We’re adding Ticketing platforms all the time!
Yes. Our infrastructure is built to absorb traffic spikes. Sale moments, last-minute weekend pushes, viral social moments, without dropping conversions. Because we’re capturing data server-side and updating every four minutes, you get accurate sales attribution while the rush is still happening, not the morning after when budget decisions are too late to make.
Yes. A single campaign (say, a venue’s seasonal brand push or a festival’s lineup announcement) often drives ticket sales across dozens of shows. We handle multi-event attribution properly: you can see total revenue per campaign, per event, per night, and per ticket type and split out which shows benefited most from a given creative or channel.
That’s a common edge case in ticketing. We attribute based on the purchaser, the person who clicked the ad and completed ticket checkout, rather than the attendee, so group bookings and gift purchases are correctly tied back to the campaign that drove the buyer. If you want to layer on attendee data later (for example, post-event surveys), that can be analysed separately without disrupting the marketing attribution.
If your ticketing or POS system exposes that data, yes. We can ingest secondary spend (merchandise, food and beverage, VIP upgrades, parking) and tie it back to the original acquisition source. That’s especially valuable for venues and festivals where ticket margin is thin but on-site spend is significant, the channels that look unprofitable on ticket revenue alone often look very different once total customer value is factored in.