Connect C360 with Salesforce Sales Cloud to link call activity with CRM data and revenue insight
What is Salesforce?
Salesforce Sales Cloud is a leading CRM platform that’s widely used to manage customer relationships, opportunities, and sales pipelines. It has robust features and reporting capabilities that make it ideal for connecting marketing activity to measurable business outcomes.
C360 and Salesforce integration
Our integration with Salesforce Sales Cloud allows C360 to push attribution data directly into your CRM. Using our uploader tool, sales value data can also be loaded into C360, creating an end-to-end, value-based attribution view that links calls to real revenue outcomes.
How does the integration work?
C360 captures detailed attribution data for inbound calls, identifying which channels, campaigns, or touchpoints drive engagement. This data can be synced with Salesforce to enrich CRM records with clear source information.
Sales value data is uploaded into C360 via our uploader tool, which allows teams to analyse performance based on actual revenue, rather than just call volume or conversions.
What insight does integrating C360 with Salesforce give you?
Using C360 with Salesforce Sales Cloud, you can see:
- Which channels and campaigns are generating call leads
- How call-driven opportunities progress through your sales pipeline
- Revenue attributed to calls by source or campaign
- Value-based performance across teams or regions
- The true end-to-end impact of call activity on sales
Contact us to set up your C360 and Salesforce integration.