Connect C360 with Microsoft Dynamics 365 to link call attribution with CRM and revenue data
What is Microsoft Dynamics 365?
Microsoft Dynamics 365 is a CRM platform that centralises customer data and tracks interactions, deals, and revenue. It captures all sales activity in one system, which enables accurate attribution of leads, campaigns, and touchpoints. This helps teams to make data-driven decisions and measure the impact of marketing and sales efforts.
C360 and Microsoft Dynamics 365 integration
The C360 integration with Microsoft Dynamics 365 enables attribution data to be pushed directly into your CRM, ensuring call activity is connected to contacts, leads, and opportunities where sales teams already work.
At the same time, sales value information from Dynamics 365 is shared with C360. This creates an end-to-end, value-based attribution view that connects inbound calls to actual revenue outcomes, not just call counts or conversions.
How does the integration work?
C360 captures detailed call attribution data, showing which channels and campaigns are driving your inbound calls. This information is automatically added to Dynamics 365, so your CRM records are kept up to date with accurate source details.
Sales value data from Dynamics 365 is then sent back to C360, so you can review performance based on revenue and pipeline outcomes without having to manually match or update the data.
What insight does integrating C360 with Dynamics 365 give you?
Using C360 with Microsoft Dynamics 365, you gain visibility into:
- Which channels are generating high-value call leads
- How call-driven opportunities progress within the CRM
- Revenue attributed to inbound calls by source or campaign
- Value-based performance across teams or regions
- The true end-to-end impact of call activity on sales
Contact us to set up your C360 and Microsoft Dynamics 365 integration.