Measure the impact of Instagram and Facebook advertising with call-level insights
What is Meta?
Meta’s platforms, including Facebook and Instagram, offer extensive targeting options and reach, which makes them important channels for driving engagement and leads. Understanding how Meta-based ads translate into real-world interactions is critical to optimise campaigns.
C360 and Meta integration
Our Meta integration enables C360 to run comprehensive ad campaign and attribution analytics for campaigns placed on Facebook and Instagram. This links advertising activity directly to inbound calls for a complete view of which campaigns are driving engagement and revenue.
How does the integration work?
C360 tracks call activity generated by Meta campaigns and matches it to specific ads, audiences, and campaigns. This attribution data is analysed within C360, allowing you to review call volumes, conversions, and performance trends across all campaigns.
What insight does integrating C360 with Meta give you?
Using C360 with Meta, you can understand:
- Which Facebook and Instagram campaigns are driving calls
- Conversion performance by audience or ad type
- Call outcomes and campaign-level impact
- Comparative performance across campaigns and platforms
- Return on investment from Meta advertising based on real interactions
Contact us to set up your C360 and Meta integration.