Analyse Bing advertising performance with clear, campaign-level call insight
What is Bing?
Bing remains an important advertising channel for many organisations, particularly in B2B and higher-value markets. Its reach across Microsoft-owned platforms, combined with LinkedIn targeting, makes it a strong option for driving qualified traffic and enquiries.
C360 and Bing integration
Our Bing integration allows C360 to run a full set of ad campaign analytics for ads placed on Bing and LinkedIn. This means call data can be analysed directly against your paid search and paid social activity, giving a clearer picture of how advertising spend translates into real engagement.
Rather than reviewing ad metrics in isolation, this integration connects campaigns to actual call activity, helping you understand performance beyond clicks and impressions.
How does the integration work?
C360 links inbound calls to Bing and LinkedIn ad campaigns using attribution data captured at the point of contact. Campaign-level information is then analysed within C360, which allows you to review call volumes, outcomes, and performance by campaign.
This creates consistent analytics across both Bing and LinkedIn advertising, without the need for separate reporting tools.
What insight does integrating C360 with Bing give you?
Using C360 with Bing, you can understand:
- Which Bing and LinkedIn campaigns are driving calls
- How different campaigns perform in terms of call engagement
- Call volumes generated by paid activity
- Comparative performance across Bing and LinkedIn ads
- Clear insight into which campaigns are worth continued investment
Contact us to set up your C360 and Bing integration.