Connect C360 with HubSpot to link call attribution with CRM data and revenue insights
What is HubSpot?
HubSpot is a widely adopted CRM platform that supports marketing, sales, and service teams with a shared view of customer activity. Its focus on inbound marketing and pipeline visibility makes it a natural fit for attribution-led analysis.
C360 and HubSpot integration
As a HubSpot Solution Provider, our C360 integration allows attribution data to be pushed directly into your HubSpot CRM. This ensures inbound calls are accurately linked to contacts, deals, and sources within your existing HubSpot workflows.
Using our uploader tool, sales value data can also be loaded into C360. This creates an end-to-end, value-based attribution view, connecting call activity to real revenue outcomes and enabling deeper performance analysis.
How does the integration work?
C360 captures attribution data for every inbound call, identifying the channels and campaigns that are driving engagement. This data is automatically sent to HubSpot, to enrich your CRM records with clear source information.
Sales value data is then uploaded into C360 via our uploader tool, allowing you to analyse call performance based on revenue contribution, not just call volume or conversion.
What insight does integrating C360 with HubSpot give you?
Using C360 with HubSpot, you can understand:
- Which inbound channels are generating the most valuable call leads
- How call-driven deals perform across the sales pipeline
- Revenue attributed to calls by source or campaign
- Value-based performance across teams or time periods
- The full impact of inbound calls on sales outcomes
Contact us to set up your C360 and HubSpot integration.