Google Integration
Track and analyse Google Ads and Analytics performance alongside offline call activity in one unified view.
What is Google?
Google Ads and Google Analytics are central to digital marketing for most businesses, offering unmatched reach and detailed campaign performance metrics. Combining these with offline call data provides businesses with a full picture of customer engagement.
C360 and Google integration
As a certified Google Click Tracker, C360 feeds data directly into our AI-powered call tracking and analytics platform. This integration links Google Ads and Google Analytics activity with inbound calls, creating a powerful end-to-end attribution model across both online and offline channels.
How does the integration work?
C360 captures click and conversion data from Google Ads and Analytics, then links it to call activity using our AI model. This allows you to track the complete customer journey from first digital interaction to phone call, and through to sale, all in real time.
What insight does integrating C360 with Google give you?
Using C360 with Google, you can clearly see:
- Which campaigns, keywords, and channels are driving inbound calls
- How online clicks convert into offline interactions
- Call outcomes and their contribution to revenue
- Performance trends across campaigns and channels
- True end-to-end attribution, bridging online activity and real-world results
Contact us to set up your C360 and Google integration.