Call360

Analyse every customer call without having to listen to a single one.

Automatically analyse 100% of your calls to find issues before they become a problem.

Automatically measure the impact of customer behaviour from every inbound call

Call360 enables organisations large and small to track the customer experience from click to offline phone call, categorising the intent, sentiment and outcome automatically so you can understand at scale how your customers behave.

Remove the inaccuracy of assumptions and manual data collection with automated call tracking analytics to uncover the root cause of customer experience issues and reveal the actual friction points in their experiences.

Call360 allows you to track your customer journeys from click source, call, orders and transaction for enhanced customer experience analysis. You’ll be able to identify the behaviours that are indicative of problems that negatively impact the customer journey.

Key performance indicators you can measure

  • Net Sentiment Score
  • Customer Churn Rate
  • Customer Cancellation Rate
  • Customer Complaint Rate
  • Customer Revenue Lost
  • Customer Effort Score
  • First Contact Resolution
  • Average Resolution Time

How our Call360 tracking solution works

  • Call360 call tracking ensures every visitor to your website is shown a unique telephone number to call.
  • Any call goes directly through to your business, and the call is automatically recorded for our powerful AI to anonymously categorise the intent, outcome and sentiment of each call based on the conversation.
  • You can track a range of customer experience metrics for a real-time understanding of your customers’ behaviour and satisfaction.
  • Call360 will bring your click data, site visitor data, call data and CRM data into one unified reporting suite, enabling faster customer experience analysis and discoveries without the need for manual intervention.

Questions we answer

  • Where are my customers experiencing the most friction?
  • Why are my customers calling rather than transacting online?
  • What is the customers goal?
  • How can I better support my customers?
  • How can I increase sales conversion?
  • How can I decrease cancellations?
  • How can I decrease customer complaints?
  • Which products are driving the most calls?
  • How do we add value for each customer in a given context?

Seamless Integrations with 3rd party platforms

We integrate with your CRM to provide you with critical insight and business performance metrics that you need.

Stay up to date on our journey

Explore the latest trends, tips, and insights in our world. Get the knowledge to empower your business growth and increase productivity.

Automated Analytics is ranked #37 in the FT1000: Europe’s Fastest Growing Companies 2026

Automated Analytics is ranked #37 in the FT1000: Europe’s Fastest Growing Companies 2026

When Automated Analytics was first included in the Financial Times list of Fastest Growing Companies, it marked a milestone in our growth journey. This year, we are ranked 37th in Europe out of 1,000 companies from every sector across the continent. It is evidence of sustained, scalable growth at a time when European markets have […]

How AI Can Help You Learn from Your Team’s Best (And Worst) Sales Calls

How AI Can Help You Learn from Your Team’s Best (And Worst) Sales Calls

Sales calls can be an invaluable window into your team’s performance. Every call holds information about what works, what doesn’t, and how your reps connect with customers. However, it can be difficult to understand these patterns if you’re just relying on manual reviews or sporadic feedback. This is where AI sales call analytics can really […]

AI, Call Recording and GDPR: What Businesses Need to Know

AI, Call Recording and GDPR: What Businesses Need to Know

AI, call recording, and GDPR are reshaping the way businesses handle customer interactions. Advances in AI now allow companies to transcribe calls, analyse sentiment, and identify patterns at scale, which provides valuable insights for improving service and operations. However, these capabilities also increase responsibility. Recording and analysing calls involves processing personal data, which means businesses […]

Automated Analytics Podcast

Ready to supercharge your business?

Increase productivity, reduce costs and grow profitability. Implement Automated Analytics, the global leaders in AI business data analytics.

automated analytics data mockup