Call360

Google Ads Phone Call Tracking

Automatic sales attribution to your marketing channels with AI.

We save you valuable analytics time

From intelligent automation that accelerates reporting and analytics, our software solutions are designed to make your call centre succeed and perform better.

Source Tracking

Link every incoming call to its original campaign source

Automatic Attribution

Automatic sales attribution from keyword searches

Smarter Insight

AI analyses intent, outcome and sentiment of all your calls

Customer Tracking
Performance
How it works

Tracking the customer journey

Our Call360 platform enables you to view the customer journey from click source, to call, to the customer’s orders and transactions, to enhance business reporting and optimisation. Our automatic call tracking and analytics integrate with Google, Facebook, Bing and a host of CRM systems, you’ll get a complete view of every inbound call.

It enables organisations large and small to track the customer journey and experience from click to offline phone calls, categorising the intent, sentiment and outcome automatically to create sales attribution models that are accurate and effective.

Remove the inaccuracy of assumptions and manual data collection with automated call tracking analytics, enabling every call to be analysed in real-time without the need for human intervention.

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Key performance indicators you can measure

Return on investment by channel
Return on Investment by keyword
Sales conversion by channel
Sales conversion by keyword
Average invoice value by channel
Average invoice value by keyword

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How our Call360 tracking solution works

Call360 ensures every visitor to your website is shown a unique telephone number to call.
When the visitor calls, Call360 is able to automatically report on the traffic source, the search keywords used and the full user journey that brought them to the website. You can also route your own tracking numbers through our platform if preferred.
The call goes directly through to your business, with the call automatically recorded for our powerful AI to anonymously categorise the intent, outcome and sentiment of each call based on the conversation.
Call360 then brings click data, site visitor data, call data and CRM data into one unified sale attribution reporting suite, enabling faster customer experience discoveries without the need for manual intervention.