Call360
Google Ads Phone Call Tracking
Automatic sales attribution to your marketing channels with AI.
We save you valuable analytics time
From intelligent automation that accelerates reporting and analytics, our software solutions are designed to make your call centre succeed and perform better.
Source Tracking
Link every incoming call to its original campaign source
Automatic Attribution
Automatic sales attribution from keyword searches
Smarter Insight
AI analyses intent, outcome and sentiment of all your calls
Tracking the customer journey
Our Call360 platform enables you to view the customer journey from click source, to call, to the customer’s orders and transactions, to enhance business reporting and optimisation. Our automatic call tracking and analytics integrate with Google, Facebook, Bing and a host of CRM systems, you’ll get a complete view of every inbound call.
It enables organisations large and small to track the customer journey and experience from click to offline phone calls, categorising the intent, sentiment and outcome automatically to create sales attribution models that are accurate and effective.
Remove the inaccuracy of assumptions and manual data collection with automated call tracking analytics, enabling every call to be analysed in real-time without the need for human intervention.
Key performance indicators you can measure
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Return on investment by channel
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Return on Investment by keyword
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Sales conversion by channel
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Sales conversion by keyword
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Average invoice value by channel
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Average invoice value by keyword
How our Call360 tracking solution works
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Call360 ensures every visitor to your website is shown a unique telephone number to call.
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When the visitor calls, Call360 is able to automatically report on the traffic source, the search keywords used and the full user journey that brought them to the website. You can also route your own tracking numbers through our platform if preferred.
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The call goes directly through to your business, with the call automatically recorded for our powerful AI to anonymously categorise the intent, outcome and sentiment of each call based on the conversation.
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Call360 then brings click data, site visitor data, call data and CRM data into one unified sale attribution reporting suite, enabling faster customer experience discoveries without the need for manual intervention.
Questions we answer
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Which keywords are driving sales from inbound calls?
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What channels are my most effective at generating phone sales?
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Where could I spend more to increase sales revenue?
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Which keywords are driving wasted clicks?
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What ad creatives are driving the best ROI from inbound calls?
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How could we increase sales conversion from phone sales?
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Which of my locations generate the best/worst sales performance on the phone?
Seamless Integrations with third party platforms
We integrate with almost every phone system you could have.
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