Care Concern Group provides premium care homes for the elderly across England and Scotland...

Care Concern increased their application volume by 650% for the same advertising budget.

The Situation.

Care Concern Group provides premium care homes for the elderly across England and Scotland. From a recruitment perspective however, the issue was a typical one – with one recruiter managing recruitment needs across 75 plus sites, there was simply too much to do and not enough time. Low volumes of applications led to Care Home Managers resorting to doing their own recruitment. The idea of gathering reliable data in this situation can seem fanciful.

The Solution.

Having a centralised platform so that they could manage everything in one place immediately helped reduce the workload. Our ATS platform didn’t just post jobs – it enabled them to manage the whole candidate journey from application to hire. Optimising the vacancy content – job titles, wording – to ensure ads were seen by the right audience then helped drive up the number of applicants. Clear data ensured we could confirm where the best applications were coming from. Better integration with media partners such as Indeed and TotalJobs then led to an increase in applications at no extra cost.

The Results.

The centralised recruitment area has brought back control, to the point where they can now push this out in a collaborative manner with the regional locations, as opposed to the regions trying to recruit independently. But crucially, the improved reporting now provides KPI’s to automatically show where the best applicants are coming from, leading to an increase in applications at no extra cost. By implementing a solution to capture data and then using the insight to identify where to focus effort and spend, we have increased their application volume by 650% for the same advertising budget.