{"id":24151,"date":"2024-03-07T08:30:12","date_gmt":"2024-03-07T08:30:12","guid":{"rendered":"https:\/\/automatedanalytics.co\/case-studies\/case-study-europcar\/"},"modified":"2025-01-29T15:21:52","modified_gmt":"2025-01-29T15:21:52","slug":"case-study-europcar","status":"publish","type":"page","link":"https:\/\/automatedanalytics.co\/us\/case-studies\/case-study-europcar\/","title":{"rendered":"Case Study – Europcar"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Find out how Europcar increased<\/span><\/span> sales<\/span><\/span> conversion<\/span><\/span> by<\/span><\/span> 167%<\/span><\/span> by tracking the customer journey in real time.<\/h1>\t\t\t\t
\n\t\t\t\t\t

Bridging the data gap caused by a customer moving their journey onto the phone doesn\u2019t just benefit salespeople. Anyone who works in CRM has an opportunity to gather entirely new data on the customer journey.<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n
\n

Europcar were frustrated by the lack of visibility on the performance of their various partnership and affiliate deals. Without a clear view on the statistical results from calls referred by these affiliates, they were unable to compare each channel\u2019s relative performance. Management were left without the data required to convince the executive level of the business to place budget behind large-scale changes.<\/p>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

A full, 360 degree view of your customer journey<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n
\n

Europcar\u2019s main objective when implementing the Customer360 technology was to analyze their entire customer journey from beginning to end, so that they could spot the point at which potentially valuable customers were being lost. Confusingly, they had noticed a plateau in revenue despite upping the spend on lead generation to major branches.<\/p>\n

Integrating the Customer360 platform allowed them to view the results of calls from online visits, highlighting that despite more leads being delivered to their biggest branch, the conversion rate of the sales team on the phones at this branch was lower than the conversion rate at smaller branches. Integrating \u2018best practices\u2019 from their highest-performing salespeople as standard practice at the largest branch eventually lead to a significant increase in conversion \u2013 rising from 12% to 32% month-on-month.<\/p>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Increase conversion<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n
\n

By using Customer360 to analyze the customer\u2019s journey in real time, Europcar discovered that one particular source was causing many of the salespeople to spend an extra 10-20 minutes of call time negotiating with the prospective customer about the vehicle they were looking for and the pricing structure. The Customer360 categorization identified one particular lead generation source that was passing customers who had not been through the initial vetting, and once this issue was rectified, cost per acquisition was significantly reduced.<\/p>\n

The ability for Customer360 to record calls end-to-end but also create automated reporting on all aspects of the customer journey can be of huge benefit to any business that deals with customers on a large scale. Trends, patterns and other minutiae can be identified by Customer360\u2019s artificial intelligence and analytics software without the need to listen to hours and hours of phone conversations. The AI can also judge customer behavior, and reactions to being presented with different types of information about your business, empowering to you build more accurate profiles of your target market without missing out the customers who transact over the phone.<\/p>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t

We started working with Customer360 and got great results. The performance insight they provide us and our franchisees in real-time we couldn\u2019t get from any other system. Full visibility from origin of the lead through to final customer review. And it can deliver.<\/p>\n<\/div>\n\t\t\t\n\t\t\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Alastair Donson<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Performance Manager<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Ready to supercharge<\/span><\/span> your business?<\/h2>\t\t\t\t
\n\t\t\t\t\t

Increase productivity, reduce costs and grow profitability. Implement Automated Analytics, the global leaders in AI business data analytics.<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\t\t
\n\t\t\t\t\t\t\t\n\t\t\t\t\tContact Us\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\t\t
\n\t\t\t\t\t\t\t\n\t\t\t\t\tGet a Demo\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"aa\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Find out how Europcar increased sales conversion by 167% by tracking the customer journey in real time. Bridging the data gap caused by a customer moving their journey onto the phone doesn\u2019t just benefit salespeople. Anyone who works in CRM has an opportunity to gather entirely new data on the customer journey. Europcar were frustrated […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":24131,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-24151","page","type-page","status-publish","hentry"],"yoast_head":"\nCase Study - Europcar - Automated Analytics<\/title>\n<meta name=\"description\" content=\"Find out how Europcar increased sales conversion by 167% by tracking the customer journey in real time. Bridging the data gap caused by a customer moving\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/automatedanalytics.co\/us\/case-studies\/case-study-europcar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study - Europcar - Automated Analytics\" \/>\n<meta property=\"og:description\" content=\"Find out how Europcar increased sales conversion by 167% by tracking the customer journey in real time. Bridging the data gap caused by a customer moving\" \/>\n<meta property=\"og:url\" content=\"https:\/\/automatedanalytics.co\/us\/case-studies\/case-study-europcar\/\" \/>\n<meta property=\"og:site_name\" content=\"Automated Analytics\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-29T15:21:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/automatedanalytics.co\/wp-content\/uploads\/2024\/03\/europcar-01.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/automatedanalytics.co\/us\/case-studies\/case-study-europcar\/\",\"url\":\"https:\/\/automatedanalytics.co\/us\/case-studies\/case-study-europcar\/\",\"name\":\"Case Study - Europcar - Automated Analytics\",\"isPartOf\":{\"@id\":\"https:\/\/automatedanalytics.co\/us\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/automatedanalytics.co\/us\/case-studies\/case-study-europcar\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/automatedanalytics.co\/us\/case-studies\/case-study-europcar\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/automatedanalytics.co\/wp-content\/uploads\/2024\/03\/europcar-01.jpg\",\"datePublished\":\"2024-03-07T08:30:12+00:00\",\"dateModified\":\"2025-01-29T15:21:52+00:00\",\"description\":\"Find out how Europcar increased sales conversion by 167% by tracking the customer journey in real time. Bridging the data gap caused by a customer moving\",\"breadcrumb\":{\"@id\":\"https:\/\/automatedanalytics.co\/us\/case-studies\/case-study-europcar\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/automatedanalytics.co\/us\/case-studies\/case-study-europcar\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/automatedanalytics.co\/us\/case-studies\/case-study-europcar\/#primaryimage\",\"url\":\"https:\/\/automatedanalytics.co\/wp-content\/uploads\/2024\/03\/europcar-01.jpg\",\"contentUrl\":\"https:\/\/automatedanalytics.co\/wp-content\/uploads\/2024\/03\/europcar-01.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/automatedanalytics.co\/us\/case-studies\/case-study-europcar\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/automatedanalytics.co\/us\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Studies\",\"item\":\"https:\/\/automatedanalytics.co\/us\/case-studies\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Case Study – Europcar\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/automatedanalytics.co\/us\/#website\",\"url\":\"https:\/\/automatedanalytics.co\/us\/\",\"name\":\"Automated Analytics\",\"description\":\"Empowering your business with AI-driven insights\",\"publisher\":{\"@id\":\"https:\/\/automatedanalytics.co\/us\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/automatedanalytics.co\/us\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/automatedanalytics.co\/us\/#organization\",\"name\":\"Automated Analytics\",\"url\":\"https:\/\/automatedanalytics.co\/us\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/automatedanalytics.co\/us\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/automatedanalytics.co\/wp-content\/uploads\/2024\/04\/Group-28411.jpg\",\"contentUrl\":\"https:\/\/automatedanalytics.co\/wp-content\/uploads\/2024\/04\/Group-28411.jpg\",\"width\":1200,\"height\":1200,\"caption\":\"Automated Analytics\"},\"image\":{\"@id\":\"https:\/\/automatedanalytics.co\/us\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/automated-analyticsuk\/\",\"https:\/\/www.youtube.com\/@AutomatedAnalyticsPodcast\",\"https:\/\/podcast.automatedanalytics.co\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Case Study - Europcar - Automated Analytics","description":"Find out how Europcar increased sales conversion by 167% by tracking the customer journey in real time. Bridging the data gap caused by a customer moving","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/automatedanalytics.co\/us\/case-studies\/case-study-europcar\/","og_locale":"en_US","og_type":"article","og_title":"Case Study - Europcar - Automated Analytics","og_description":"Find out how Europcar increased sales conversion by 167% by tracking the customer journey in real time. Bridging the data gap caused by a customer moving","og_url":"https:\/\/automatedanalytics.co\/us\/case-studies\/case-study-europcar\/","og_site_name":"Automated Analytics","article_modified_time":"2025-01-29T15:21:52+00:00","og_image":[{"url":"https:\/\/automatedanalytics.co\/wp-content\/uploads\/2024\/03\/europcar-01.jpg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/automatedanalytics.co\/us\/case-studies\/case-study-europcar\/","url":"https:\/\/automatedanalytics.co\/us\/case-studies\/case-study-europcar\/","name":"Case Study - Europcar - Automated Analytics","isPartOf":{"@id":"https:\/\/automatedanalytics.co\/us\/#website"},"primaryImageOfPage":{"@id":"https:\/\/automatedanalytics.co\/us\/case-studies\/case-study-europcar\/#primaryimage"},"image":{"@id":"https:\/\/automatedanalytics.co\/us\/case-studies\/case-study-europcar\/#primaryimage"},"thumbnailUrl":"https:\/\/automatedanalytics.co\/wp-content\/uploads\/2024\/03\/europcar-01.jpg","datePublished":"2024-03-07T08:30:12+00:00","dateModified":"2025-01-29T15:21:52+00:00","description":"Find out how Europcar increased sales conversion by 167% by tracking the customer journey in real time. Bridging the data gap caused by a customer moving","breadcrumb":{"@id":"https:\/\/automatedanalytics.co\/us\/case-studies\/case-study-europcar\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/automatedanalytics.co\/us\/case-studies\/case-study-europcar\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/automatedanalytics.co\/us\/case-studies\/case-study-europcar\/#primaryimage","url":"https:\/\/automatedanalytics.co\/wp-content\/uploads\/2024\/03\/europcar-01.jpg","contentUrl":"https:\/\/automatedanalytics.co\/wp-content\/uploads\/2024\/03\/europcar-01.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/automatedanalytics.co\/us\/case-studies\/case-study-europcar\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/automatedanalytics.co\/us\/"},{"@type":"ListItem","position":2,"name":"Case Studies","item":"https:\/\/automatedanalytics.co\/us\/case-studies\/"},{"@type":"ListItem","position":3,"name":"Case Study – Europcar"}]},{"@type":"WebSite","@id":"https:\/\/automatedanalytics.co\/us\/#website","url":"https:\/\/automatedanalytics.co\/us\/","name":"Automated Analytics","description":"Empowering your business with AI-driven insights","publisher":{"@id":"https:\/\/automatedanalytics.co\/us\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/automatedanalytics.co\/us\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/automatedanalytics.co\/us\/#organization","name":"Automated Analytics","url":"https:\/\/automatedanalytics.co\/us\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/automatedanalytics.co\/us\/#\/schema\/logo\/image\/","url":"https:\/\/automatedanalytics.co\/wp-content\/uploads\/2024\/04\/Group-28411.jpg","contentUrl":"https:\/\/automatedanalytics.co\/wp-content\/uploads\/2024\/04\/Group-28411.jpg","width":1200,"height":1200,"caption":"Automated Analytics"},"image":{"@id":"https:\/\/automatedanalytics.co\/us\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/automated-analyticsuk\/","https:\/\/www.youtube.com\/@AutomatedAnalyticsPodcast","https:\/\/podcast.automatedanalytics.co\/"]}]}},"_links":{"self":[{"href":"https:\/\/automatedanalytics.co\/us\/wp-json\/wp\/v2\/pages\/24151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/automatedanalytics.co\/us\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/automatedanalytics.co\/us\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/automatedanalytics.co\/us\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/automatedanalytics.co\/us\/wp-json\/wp\/v2\/comments?post=24151"}],"version-history":[{"count":4,"href":"https:\/\/automatedanalytics.co\/us\/wp-json\/wp\/v2\/pages\/24151\/revisions"}],"predecessor-version":[{"id":27665,"href":"https:\/\/automatedanalytics.co\/us\/wp-json\/wp\/v2\/pages\/24151\/revisions\/27665"}],"up":[{"embeddable":true,"href":"https:\/\/automatedanalytics.co\/us\/wp-json\/wp\/v2\/pages\/24131"}],"wp:attachment":[{"href":"https:\/\/automatedanalytics.co\/us\/wp-json\/wp\/v2\/media?parent=24151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}